The Creation Process @ Imperial Earth
Internet
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The Creation Process @ Imperial Earth |
| Interesting and pleasing design is imperative.Our experience is grounded in traditional technique that has evolved with the industry. A foundation of sound design practice allows our designers ease in taking our clients though the leap into the new era.
We have a few hundred years of looking at the printed page that hold sway on how we perceive the informaion presented to us. The science of typography is alive and well on the Web. It can, and does, make a strong statement. How something is presented is at least as important as what is being presented.
With the advent of the many elements of WebDesign that are possible to include in a page, knowing when to leave something out is the most important aspect of it all. Just because something can be done is not a compelling reason to do it. Getting to the point of efficient design is the most challenging part of the process. It results in the most effective layouts, the most interesting meetings and the most lost hair, but it is well worth every effort expended. |
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